Pastor, Your Church Has Become Ignorable — Here’s The Fix
In a marketing-cluttered noisy world, the church has gotten significantly “lost”, especially as our churches decentralized (and created online campuses) during the COVID-19 pandemic. Attendance has wavered as people digitally hop between multiple services; so as an attempt to solve this, churches are getting louder with communication — and causing more noise. Sadly, most of our content is created so it’s ignorable. Let’s fix that — and it’s easier than you think! Mark MacDonald, a Pastor, Exec Director of Center for Church Communication, and Church Communication Dir for Generis, brings 30 years of church communication experience to this critical issue.